Product Activation Rate Optimization (PARO) – How to get more users through the activation point and reduce churn

When users sign up for a free trial it feels amazing. It is an achievement every time even if it happens several times every day. You know what else feels great? When they activate from free trials to premium plans essentially giving you their money. And here comes the real problem affecting most Saas companies:… Continue reading Product Activation Rate Optimization (PARO) – How to get more users through the activation point and reduce churn